Financial Services That Build Lifetime Customer Relationships
As the financial services arm of Canadian Tire Corporation, Ltd., Canadian Tire Financial Services (CTFS) is primarily engaged in marketing the Canadian Tire Options® MasterCard® portfolio to four million Cardmembers. The Options MasterCard is accepted at more than 24 million locations worldwide, and offers the Canadian Tire 'Money' On The Card® awards1 loyalty program.
Canadian Tire Financial Services also markets a variety of insurance and related services to more than six million customers. In addition, our emergency roadside service, Canadian Tire Roadside Assistance™, provides peace-of-mind driving to many Canadians. Our goal is to build life long relationships with Canadian Tire customers by providing products and services they truly value.
A part of the Niagara Community for over 40 Years
We began in 1961 as a small financial service company offering third-party credit processing for local retailers. Over the next two decades we provided support in the form of credit-processing facilities for the expanding, nation-wide network of Canadian Tire stores. Concentration of all our efforts on Canadian Tire during this period enabled us to rapidly develop the skills we needed for high-speed, high-volume transaction processing.
In 1995, we became the first non-deposit taking, financial institution worldwide to launch a MasterCard called the Options MasterCard. Today, we have grown our MasterCard portfolio to four million cardmembers. In addition, in 2000 we expanded Canada's oldest and most recognized loyalty program, Canadian Tire 'Money' paper coupons, by launching the Canadian Tire 'Money' On The Card awards program. With an Options MasterCard, you can get Canadian Tire 'Money' rewards1 virtually everywhere you use it, not just at Canadian Tire.
In 2003, Canadian Tire Bank was established. A wholly owned subsidiary of CTFS, Canadian Tire Bank operates under federally regulated guidelines and is a perfect strategic fit for CTFS. As we continue to accelerate the growth of our MasterCard portfolio, Canadian Tire Bank will put us on a level playing field with many of our direct competitors. Now Canadian consumers can add Canadian Tire Bank as a stable, trustworthy and quality institution that will provide them with additional variety and choice in products.
Canadian Tire Financial Services, with Canadian Tire Bank, currently employs more than 1,600 people, with offices in Welland, St. Catharines, and Burlington, Ontario. We contribute significantly to Canadian Tire Corporation's annual profits, positioning us as an important player in the financial services industry. We operate state-of-the-art Contact Centres in Welland and St. Catharines, which provide World Class Customer Service to our valued Canadian Tire customers nationwide. In fact, the Service Quality Measurement Group Inc. (SQM) has repeatedly recognized us as the "Best Call Centre in North America" and an organization whose overall customer satisfaction ratings are at the world-class level.
We Believe in Keeping Customers for Life
Canadian Tire Financial Services' philosophy is keeping "Customers for Life," and we are committed to providing customer service excellence to our customers and shareholders through the provision of value-added products. Combining the latest in technology with a strong "Values" system, we are building an impressive rate of growth and success. We are committed to achieving growth and innovation through a culture where all employees are encouraged to perform at the top of their game.
Our business is built on four key strategies:
• Knowledge and understanding of our customers and their needs
• Timely development of new services to meet these needs
• Matching the right customer with the right service at the right time
• Providing service, quality, and value that keep "Customers for Life"
We are success driven, operating at a national level, within a thriving community. Creating a performance culture while promoting personal fulfillment is at the heart of what we do every day.