As the financial services arm of Canadian Tire Corporation, Ltd., Canadian Tire Bank (CTB) is primarily engaged in marketing the Triangle™ Credit Card portfolio to four million cardmembers. Triangle credit cards are accepted at more than 24 million locations worldwide, and offers its customers the ability to collect Canadian Tire Money®, the faster way to collect Canadian Tire Money.
Our goal is to build life long relationships with Canadian Tire customers by providing products and services they truly value.
We began in 1961 as a small financial service company offering third-party credit processing for local retailers. Over the next two decades we provided support in the form of credit-processing facilities for the expanding, nation-wide network of Canadian Tire stores. Concentration of all our efforts on Canadian Tire during this period enabled us to rapidly develop the skills we needed for high-speed, high-volume transaction processing. We also subsequently changed our name, first to Canadian Tire Acceptance Limited and then to Canadian Tire Financial Services Limited (CTFSL).
In 1995, CTFSL became the first non-deposit taking, financial institution worldwide to launch a Mastercard called the Options Mastercard. Today, we have grown our Mastercard portfolio to four million cardmembers.
CTB was established in 2003 and it acquired the MasterCard Portfolio from CTFSL. In 2014, Canadian Tire updated its loyalty program allowing members and Options Mastercard cardholders to collect electronic Canadian Tire Money (CT Money®) under the My Canadian Tire Money program. In the Spring of 2018, Canadian Tire changed the name of its loyalty program to Triangle Rewards™. As a result, CTB currently issues the Triangle Mastercard, Triangle World Mastercard and Triangle World Elite Mastercard in addition to its Gas Advantage® Mastercard and Cash Advantage® Mastercard. It currently employs more than 1,600 people, with offices in Welland, St. Catharines, and Oakville, Ontario. We contribute significantly to Canadian Tire Corporation's annual profits, positioning us as an important player in the financial services industry. We operate state-of-the-art contact centres in Welland and St. Catharines, which provide world class customer service to our valued Canadian Tire customers nationwide.
Canadian Tire Bank's philosophy is keeping "Customers for Life," and we are committed to providing customer service excellence to our customers and shareholders through the provision of value-added products. Combining the latest in technology with a strong "Values" system, we are building an impressive rate of growth and success. We are committed to achieving growth and innovation through a culture where all employees are encouraged to perform at the top of their game.
Our business is built on four key strategies:
We are success driven, operating at a national level, within a thriving community. Creating a performance culture while promoting personal fulfillment is at the heard of what we do every day.
A culture where all employees are encouraged to perform at the top of their game. Read more on Diversity and Inclusion at CTFS.
Canadian Tire Bank is committed to supporting the communities in which we live and work. We strive to promote the health and well-being of our communities by providing financial and volunteer support to local charitable and non-profit organizations.